“Together with Starbucks, we’re creating a unique new digital music experience that offers Starbucks customers and Spotify users the ability to discover even more music at Starbucks and enjoy that same music and more on Spotify, whenever they want and wherever they are.” “Starbucks shares our passion for music and desire to create the best, personalized experience for users and customers,” said Daniel Ek, CEO of Spotify. These features are accessible on Spotify’s Free and Premium services. Spotify users can also find new playlists from Starbucks as well as Starbucks most popular music from the past 20 years on Spotify. In addition to being able to discover music playing overhead at a participating Starbucks store, Starbucks Mobile App users will now be able to view recently played songs, save songs to a personal playlist on Spotify, “Love” songs to influence future Starbucks playlists as well as share these songs on social networks and “Play on Spotify.” The new Starbucks music platform is available to both iPhone and Android users within Starbucks Mobile App, offering customers the personalized experience they have come to expect from both companies. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.” “Today is the next era in that experience. “Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Howard Schultz, chairman and CEO of Starbucks.
This first-of-its-kind music experience reaches customers at more than 7,500 Starbucks company-operated stores in the U.S., 10 million My Starbucks Rewards loyalty members, and U.S. Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify.
0 kommentar(er)
